Cookie Policy
Momo Global (Pty) Ltd · Last updated: 8 July 2026
1. What are cookies?
Cookies are small text files stored on your device when you visit a website. They help us understand how visitors use our sites so we can improve the experience.
2. Cookies we use
We use a limited set of cookies across our websites (affy.co.za), grouped as analytics, advertising, and functional cookies:
Analytics cookies
| Cookie | Provider | Purpose | Duration |
|---|---|---|---|
_ga | Google Analytics 4 | Assigns a unique client ID to distinguish visitors | 2 years |
_ga_<ID> | Google Analytics 4 | Maintains session state | 2 years |
These cookies help us understand which pages are visited, how long visitors stay, and where traffic comes from. Google Analytics does not identify you personally. Data is retained for 14 months.
Advertising and remarketing cookies
We advertise AffyAssess through Google Ads. These cookies let us measure which ads lead to enquiries and show relevant AffyAssess ads to people who have already visited our site (known as remarketing).
| Cookie | Provider | Purpose | Duration |
|---|---|---|---|
_gcl_au | Google Ads | Stores ad-click information to attribute conversions (Conversion Linker) | 90 days |
_gcl_aw | Google Ads | Set when you arrive from a Google ad; records the click for conversion measurement | 90 days |
IDE | Google (doubleclick.net) | Builds remarketing audiences and measures ad performance | Up to 13 months |
test_cookie | Google (doubleclick.net) | Checks whether your browser supports cookies | ~15 minutes |
Google may set additional advertising cookies. If you book a demo, we do not send Google any personal information such as your name or email unless you have separately consented to enhanced conversions.
Functional cookies
| Cookie | Provider | Purpose | Duration |
|---|---|---|---|
theme | Momo Global | Remembers your light/dark theme preference | Persistent (localStorage) |
cookie_consent | Momo Global | Records your cookie consent choice | 12 months |
3. Your choices
When you first visit our site, we ask for your consent before setting analytics or advertising cookies. You can:
- Accept — analytics and advertising cookies will be set
- Decline — only functional cookies (theme preference, consent record) will be set. No analytics or advertising data is collected, and you will not be added to remarketing audiences.
You can change your choice at any time by clearing your browser cookies and revisiting the site, or by contacting us at [email protected].
You can also control cookies through your browser settings. Most browsers allow you to block or delete cookies. Note that blocking all cookies may affect site functionality.
To control advertising cookies specifically, you can manage ad personalisation in your Google Ad Settings, or opt out of interest-based advertising from participating providers at youronlinechoices.com.
4. Third-party cookies
Google Analytics and Google Ads may set cookies from the google.com, google-analytics.com, googletagmanager.com, and doubleclick.net domains. Google's privacy policy is available at policies.google.com/privacy, and how Google uses data from sites that use its services is described at policies.google.com/technologies/partner-sites.
You can opt out of Google Analytics across all websites by installing the Google Analytics Opt-out Browser Add-on.
5. The AffyAssess product
The AffyAssess assessment service (API and portal) does not set cookies on end-user devices. Cookies described in this policy relate only to our marketing websites.
6. Contact
For questions about our use of cookies:
Momo Global (Pty) Ltd
Email: [email protected]
Phone: +27 72 842 1159